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New line of curl care making waves at International Beauty Show

Posted by Controlled Chaos on

In January of this year, Maine-based entrepreneur, Alanna York pitched her line of professional curl care, Controlled Chaos, to the investors of ABC’s hit show, Shark Tank. This June, York is once again bringing Controlled Chaos into the spotlight—this time at the International Beauty Show (IBS) in Las Vegas.

The brand’s national television resulted in a feverish online customer base, one that is perfectly positioned for brick and mortar shopping. As a hairstylist and salon owner, York created the line for professional use—her target consumer market has always been hair salons and beauty boutiques. At IBS Las Vegas, York and Controlled Chaos will debut the product’s stellar performance, benefits for partner salons, along with a host of technical education for hairstylists.

In addition to the haircare line, curly customers are fervently after the signature Controlled Chaos Haircut. “Once you figure out how to cut and style it, curly hair is empowering and fosters amazing connections with other ‘curlies’ in the world. The curly community is incredibly supportive and very eager to share tips, styles and stories,” said York. Her specialized, precision haircutting technique comes from two decades of working with curly clients from all over New England. Ultimately, York wants to stay true to her roots. “The product was designed for hairstylists, and to be used in conjunction with the precision technique,” she said.

This July 25-27, visit Controlled Chaos at IBS Las Vegas in booth #3454 to learn about the haircare line, the precision cutting technique, and everything the brand has to offer salon professionals.

About Controlled Chaos: Headquartered in Portland, Maine, Controlled Chaos was created by a hairstylist with curly hair and developed with feedback from hundreds of her beloved curly clients. As if providing the best frizz-fighting, sun-blocking, curl-smoothing product wasn’t enough, the socially-conscious Controlled Chaos Curl Crème is made with organic U.S.-sourced ingredients and packaged in BPA-free bottles. Plus, one percent of all sales benefit the environment through 1% for the Planet.

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